As a junior designer, I took on responsibilities well beyond my role, leading key design outputs that directly supported national marketing and retail initiatives. I designed Frijado product labels and money vouchers for new product launches, ensuring to maintain, sleek and on-brand visuals that transferred well across all touch points.

I also played a central role in new store openings, creating and delivering both print and digital collateral (including hoarding, signage, and promotional assets) to elevate brand presence and customer awareness.