I led the brand identity design for Topgolf Arcade, a new entertainment concept launched at the Watford venue to increase repeat visits and on-site engagement. From concept to completion, I developed a distinct visual identity including the logo, arcade mascot (created in Procreate), reload gaming card, hoarding, and wall graphics.

Collaborating with interior designers and machine suppliers, I ensured seamless integration of design with spatial layout and operations, delivering a cohesive and immersive brand experience.