I created and produced social content for Wingstop’s Flavour Fridays campaign, an initiative that engaged fans through weekly gamified giveaways and brand activations. My work involved motion design, meme creation, and video editing, which helped increase engagement and reach across social channels.

Using Adobe After Effects and Premiere Pro, I developed fresh creative concepts each week, ensuring alignment with the brand’s tone and visual identity while tapping into audience insights to drive participation.