I was briefed by the Topgolf Events Team to develop a Christmas party campaign aimed at driving corporate and group bookings across UK venues. The goal was to position Topgolf as a premium yet approachable destination for festive events.

Departing from traditional Christmas visuals, I crafted a refined blue and silver identity with subtle festive elements, such as golf club snowflakes, paired with lifestyle photography I directed to reflect a relaxed, social atmosphere.

The campaign spanned digital screens, social media ads, email signatures, business cards, and event brochures, ensuring consistent branding and clear messaging.